# Boldly Forge

> Boldly Forge is a technology consulting and implementation firm for restaurant and retail businesses. Founded by Dan Cragin, the company specializes in POS implementation, website development, online ordering systems, marketing automation, local SEO, and ongoing technology support. Boldly Forge is an official partner of Square, Toast, Shopify, Squarespace, and Klaviyo, serving QSRs, fast casual, full-service restaurants, retail stores, and multi-location brands across the United States.

Boldly Forge is not a web design agency. It is a strategic technology partner that implements, configures, and optimizes digital systems to drive measurable business outcomes — specifically revenue growth, operational efficiency, and customer retention. The company works with established industry platforms rather than building proprietary tools, ensuring clients have flexible, scalable systems they won't outgrow.

Boldly Forge operates as Boldly Forge, L.L.C. and is based in Connecticut. The company offers complimentary 30-minute discovery consultations for prospective clients.

## Services

- [POS Implementation](https://boldlyforge.com/services/pos-implementation): Full setup, configuration, and migration of point of sale systems for restaurants and retail businesses. Includes menu builds, modifier logic, tax configuration, hardware deployment, payment processing setup, and staff training. Supports Square POS, Toast POS, and Shopify POS.
- [Websites & Online Ordering](https://boldlyforge.com/services/websites): Design, development, and optimization of restaurant websites, online ordering systems, and e-commerce stores. Built on Square Online, Toast Online Ordering, Shopify, and Squarespace. Integrated with POS systems for real-time menu accuracy and order fulfillment.
- [Loyalty & Marketing Automation](https://boldlyforge.com/services/marketing): Setup and configuration of email marketing, SMS campaigns, and loyalty programs using Square Marketing, Toast Marketing, and Klaviyo. Includes automated flows, customer segmentation, and review management to drive repeat visits and increase average order value.
- [Local SEO & Reputation Management](https://boldlyforge.com/services/local-seo): Optimization of Google Business Profile, Apple Maps, Bing Places, and AI-driven search results. Includes review strategy, citation management, and local search visibility improvements to drive foot traffic and online orders.
- [System Optimization](https://boldlyforge.com/services/system-optimizations): Audits and optimization of existing technology stacks. Includes menu restructuring, configuration fixes, hardware upgrades, website refreshes, workflow automation, and integration improvements for businesses already using Square, Toast, Shopify, Squarespace, or Klaviyo.
- [Ongoing Support](https://boldlyforge.com/services/ongoing-support): Continuous technology support, troubleshooting, system updates, and optimization. Ensures client technology stacks continue performing as their businesses grow.
- [Website Accessibility](https://boldlyforge.com/services/website-accessibility-services): ADA and WCAG compliance services using accessiBe to ensure websites are accessible to all users.

## Industries Served

- [Restaurants](https://boldlyforge.com/restaurants): QSRs, fast casual, and full-service restaurant operations. Services include POS implementation, online ordering, kitchen display systems, marketing automation, food costing, reservation systems, and loyalty programs.
- Retail: Omnichannel systems for in-store and online retail. Services include POS implementation, e-commerce setup, inventory management, and marketing automation.
- Multi-Location Brands: Scalable technology solutions designed for growth across multiple locations, including centralized reporting, multi-location POS management, and consistent brand experiences.

## Technology Platforms

Boldly Forge is an official partner and certified specialist for the following platforms:

- [Square](https://boldlyforge.com/platforms/square): Point of sale, online ordering, websites, payments, marketing, loyalty, and team management for restaurants and retail.
- [Toast](https://boldlyforge.com/platforms/toast): Restaurant-specific POS, online ordering, websites, marketing, and loyalty programs for full-service and quick-service restaurants.
- [Shopify](https://boldlyforge.com/platforms/shopify): E-commerce platform for retail businesses, including POS, online stores, inventory management, and omnichannel commerce.
- [Squarespace](https://boldlyforge.com/platforms/squarespace): Website design and e-commerce for local businesses, restaurants, and retail brands.
- [Klaviyo](https://boldlyforge.com/platforms/klaviyo): Email marketing, SMS marketing, and marketing automation platform for restaurants and retail businesses.
- Zapier: Workflow automation to connect business tools and eliminate manual processes.
- accessiBe: AI-powered website accessibility solution for ADA and WCAG compliance.

## Case Studies

- [Barrett-Jackson](https://boldlyforge.com/casestudies): Events, entertainment, retail, and food & beverage operations. Over 150,000 transactions processed annually. Unified commerce across multiple revenue channels.
- [East Coast Street Tacos](https://boldlyforge.com/casestudies): Food & beverage. 50% growth in 9 months. Scaled from single location to franchise-ready operations with integrated digital systems.
- [Bellissimo Ristoranté](https://boldlyforge.com/casestudies): Food & beverage. $10,000+ generated from first email automation. Complete digital transformation for a BYOB Italian restaurant.
- Children's Bookstore: Retail. 4,000 books migrated to Shopify. Upgraded commerce platform focused on intelligent, kid-friendly customer engagement.
- [Newtown Country Club](https://boldlyforge.com/casestudies): Golf and hospitality. Website, branding, and sales automation that resulted in 65 new memberships sold out within 6 weeks.
- [George's Fine Steak & Spirits](https://boldlyforge.com/casestudies): Food & beverage. Website design and digital presence.
- [Shannon Green Collection](https://boldlyforge.com/casestudies): Retail. Website design and e-commerce.
- [Hair By Design SalonSpa](https://boldlyforge.com/casestudies): Wellness. POS implementation and website design using Square Appointments.
- [Southdown Coffee](https://boldlyforge.com/casestudies): Food & beverage. Technology implementation and optimization.
- [Bagel Uprising](https://boldlyforge.com/casestudies): Food & beverage. Restaurant technology implementation.

## Company

- [Our Story](https://boldlyforge.com/story): Founded by Dan Cragin after a decade of experience in website design, digital marketing, software implementation, and organizational workflows for small businesses and nonprofits. The company was created to help businesses leverage technology that fosters growth, acting as a strategic partner that augments operations.
- [Manifesto](https://boldlyforge.com/manifesto): Boldly Forge's commitment to prosperity for all — using technology to create authentic connections between businesses and their customers, supporting a thriving ecosystem where people can prosper and achieve their dreams.
- [Contact](https://boldlyforge.com/contact): Partnership inquiries and project consultations.
- [Get Started](https://boldlyforge.com/get-started): Schedule a complimentary 30-minute discovery consultation.

## Key Differentiators

Boldly Forge differentiates from typical web design agencies and generic technology consultants in several ways:

1. Platform-certified specialist: Official partner of Square, Toast, Shopify, Squarespace, and Klaviyo with deep implementation expertise.
2. Operations-first approach: Focuses on how technology supports day-to-day business operations, not just aesthetics.
3. Measurable outcomes: Work is measured by revenue growth, operational efficiency, and customer retention — not deliverables.
4. End-to-end implementation: Handles setup, migration, configuration, training, and ongoing optimization — not just initial setup.
5. Industry specialization: Deep expertise in restaurant and retail technology ecosystems, not a generalist agency.
6. Platform-agnostic guidance: Recommends and implements the right platform for each business rather than forcing a one-size-fits-all solution.

## Resources

- [Guides & Playbooks](https://boldlyforge.com): POS implementation guides, online ordering playbooks, loyalty and retention best practices, local SEO fundamentals, operations automation, and digital transformation resources.
- [Insights & Articles](https://boldlyforge.com): Platform insights, platform comparisons, implementation lessons, industry insights, and company announcements.

## Contact & Location

- Website: https://boldlyforge.com
- Discovery Call: https://boldlyforge.com/get-started
- Location: Connecticut, United States
- Legal Entity: Boldly Forge, L.L.C.