The Challenge
Barrett-Jackson’s merchandising and beverage sales operated across two siloed platforms: Shopify for online merchandise and Clover for point-of-sale transactions. This disjointed setup created:
- Fragmented inventory across systems
- Manual reconciliation that slowed operations
- Inconsistent customer experience between online and in-person sales
They needed one single system to:
- Migrate hundreds of thousands of SKUs
- Unify online and in-venue transactions
- Support high-traffic, high-volume historic auction events
- Provide real-time inventory visibility across channels
This included devices deployed in exhibition halls, retail counters, beverage stands, and online checkouts — all of which had to work seamlessly together.
Our Solution
Boldly Forge designed and implemented a robust, integrated commerce stack built around Square’s suite of products, enabling Barrett-Jackson to run a unified system for online and in-person commerce:
🧩 Unified Technology Stack
- Square Online — for responsive, scalable e-commerce
- Square Catalog / Inventory Management — syncing inventory in real time
- Square Terminal & Square Register devices — powering over 300 onsite POS devices
- Square Virtual Terminal & Invoices — for flexible checkout options
- Square for Restaurants — tailored for beverage and fast service environments
This system replaced the previous two-platform setup, bringing all revenue channels into a single view and making operational workflows dramatically more efficient.
Our Solution
Boldly Forge designed and implemented a robust, integrated commerce stack built around Square’s suite of products, enabling Barrett-Jackson to run a unified system for online and in-person commerce:
🧩 Unified Technology Stack
- Square Online — for responsive, scalable e-commerce
- Square Catalog / Inventory Management — syncing inventory in real time
- Square Terminal & Square Register devices — powering over 300 onsite POS devices
- Square Virtual Terminal & Invoices — for flexible checkout options
- Square for Restaurants — tailored for beverage and fast service environments
This system replaced the previous two-platform setup, bringing all revenue channels into a single view and making operational workflows dramatically more efficient.
Why This Matters
In an environment where every second counts — especially during high-profile auction events — misaligned systems can mean lost sales or frustrated customers. By consolidating Barrett-Jackson’s technology stack, Boldly Forge turned a historically fragmented process into a unified commerce engine that’s:
- Reliable
- Scalable
- Easy to manage
Whether selling rare collectibles online or a drink at the concession stand, Barrett-Jackson now delivers a consistently elevated experience across the board.
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