From Single Location to Franchise-Ready — Building the Systems Behind Brooklyn's Favorite Street Tacos

The Challenge

East Coast Street Tacos had the food, the brand, and the customer loyalty — but their technology wasn't ready for what came next. Before engaging Boldly Forge, they were dealing with:

• A POS system that wasn't optimized — running on Square without the configurations needed to maximize revenue, manage modifiers efficiently, or support high-volume operations
• No mobile ordering or app presence — missing a direct channel to their most loyal customers for ordering, rewards, and engagement
• Fragmented third-party delivery — relationships with delivery platforms that weren't structured to protect margins or drive profitable volume
• No loyalty strategy — no systematic way to reward repeat customers or build a retention engine
• No online ordering infrastructure — leaving revenue on the table from customers who wanted to order ahead
• Franchise-readiness gaps — no scalable systems in place to support expansion to new locations and new markets

They needed a partner who could build the foundation for growth, adapt as the business evolved, and stay engaged through every stage — from single location to multi-market franchise.

Our Solution

Boldly Forge delivered a phased, multi-year engagement — starting with immediate revenue optimizations and building toward franchise-scale infrastructure.

📈 Phase 1: Square Optimization & Revenue Growth

Before any migration or major overhaul, we focused on what was already in front of us — the existing Square setup. We optimized their account configurations to capture revenue that was being left on the table:

• Menu engineering and POS restructuring — simplified item architecture, corrected modifier flows, and improved order accuracy
• Pricing and margin analysis — identified opportunities to improve profitability without impacting customer experience
• Operational workflow improvements — streamlined how orders moved from counter to kitchen

The result: 50% revenue growth in the first nine months — driven purely by optimizing the systems they already had.

📱 Mobile App & Loyalty Strategy

We launched a branded mobile app for East Coast Street Tacos, giving customers a direct channel for ordering, rewards, and engagement:

• In-app ordering — customers can browse the menu, reorder favorites, and place pickup orders directly from their phones
• Taco Rewards loyalty program — earn 1 Taco Point for every dollar spent and redeem for exclusive rewards, creating a powerful retention engine
• Push notifications and exclusive deals — a direct marketing channel that bypasses social media algorithms and email noise
• Reorder functionality — making it effortless for regulars to get their favorites with a single tap

🛵 Third-Party Delivery Strategy Rebuild

We rebuilt their entire approach to third-party delivery platforms, restructuring relationships to protect margins and drive profitable volume:

• Commission and contract renegotiation — better terms that preserved profitability on delivery orders
• Menu optimization for delivery — tailored menus for third-party platforms to highlight high-margin items and reduce operational complexity
• Channel strategy — balancing third-party reach with direct ordering to shift customers toward owned channels over time

🌐 Online Ordering & Website

We built a new online ordering system integrated directly into their website, capturing orders that previously went through third-party platforms or were lost entirely:

• Direct online ordering — a seamless experience from menu to checkout, keeping customers within the East Coast Street Tacos ecosystem
• Catering integration — making it easy for event planners to discover and book their food truck and catering services for weddings, corporate events, bar mitzvahs, and neighborhood parties
• SEO-optimized site structure — built to capture local search traffic across all their markets

🔄 Square to Toast Migration

As East Coast Street Tacos grew and their needs evolved — particularly around franchise management — we executed a full platform migration from Square to Toast:

• Toast POS deployment — configured for multi-location, franchise-scale operations with location-specific menus, reporting, and permissions
• Online ordering migration — transitioned all digital ordering to Toast's integrated platform
• Loyalty program migration — moved the Taco Rewards program to Toast, maintaining customer histories and point balances
• Hardware deployment and staff training — on-site installation and training at each location to ensure a smooth transition
• Franchise management tools — centralized reporting, menu management, and operational controls across all locations

🗺️ Multi-Location Expansion Support

We supported East Coast Street Tacos through the opening of new locations in Georgia and Long Island, providing:

• POS buildout for each new location — configured from scratch with location-specific menus, tax settings, and operational workflows
• Hardware procurement and deployment — managing the full equipment stack for each new site
• System consistency across locations — ensuring the customer experience, loyalty program, and ordering systems were unified across all markets
• Launch readiness support — making sure systems were tested and staff were trained before doors opened

🔧 Ongoing Services

Our engagement didn't end at deployment. Boldly Forge continues to provide ongoing support across multiple disciplines:

• Marketing strategy and execution — campaign planning, promotional calendars, and seasonal initiatives
• Local SEO and reputation management — optimizing search visibility across all locations and managing review generation and response
• Technical POS support — troubleshooting, menu updates, configuration changes, and system maintenance
• Platform advisory — ongoing guidance as the business continues to evolve and expand

The Impact

📊 Business Performance

• 50% revenue growth in the first nine months through Square optimizations alone
• Successful expansion from a single Brooklyn location to multiple markets including Georgia and Long Island
• Increased direct orders through mobile app and online ordering, reducing reliance on third-party delivery platforms
• Improved delivery margins through restructured third-party relationships

⚙️ Operational Improvements

• Seamless migration from Square to Toast with no disruption to daily operations
• Franchise-ready systems supporting multi-location management from a centralized platform
• Simplified POS workflows reducing order errors and improving kitchen throughput
• Unified loyalty program working consistently across all locations and ordering channels

🌟 Customer Experience

• A branded mobile app putting ordering, rewards, and engagement in customers' pockets
• Taco Rewards loyalty program driving repeat visits and increasing customer lifetime value
• Consistent brand experience across Brooklyn, Georgia, and Long Island locations
• Stronger online reputation through systematic review generation and management

Why This Matters

East Coast Street Tacos didn't just need a website or a POS — they needed a technology partner who could grow with them. When we started working together, they were a single location in Brooklyn with great food and a growing following. Today, they're a multi-location franchise operation with a branded mobile app, a loyalty program, direct online ordering, a rebuilt delivery strategy, and a restaurant-grade POS platform managing it all.

The difference wasn't just the technology — it was having a partner who understood that the systems would need to change as the business changed. We started with Square, optimized it for immediate growth, and then migrated to Toast when franchise-scale demands required it. We launched a mobile app, built a loyalty strategy, restructured third-party delivery, opened new locations, and continue to support their marketing, SEO, reputation, and POS operations every day.

This is what a long-term technology partnership looks like — not a one-time implementation, but an ongoing relationship that evolves as the business grows.

Tools & Technologies

• Toast POS — franchise-scale restaurant management across multiple locations
• Toast Online Ordering — integrated direct ordering platform
• Toast Loyalty (Taco Rewards) — cross-location rewards and retention program
• Branded Mobile App — direct ordering, rewards, and customer engagement
• Square (initial platform) — optimized for 50% revenue growth before migration
• Third-Party Delivery Platforms — restructured for margin protection and volume
• Local SEO & Reputation Management — ongoing visibility and review optimization

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